With a slogan that trumpets that their company is “ever changing, ever developing”, a shopper immediately understands that a footwear manufacturer like FLY London is all about innovation. This understanding, this promise, is only confirmed at the first sight of one of their sandals, as a single glance reveals them to be breathtakingly revolutionary. With high, extremely supportive platform soles, dashingly angled ankle straps, and exotic, futuristic uppers, these sandals can immediately transport any woman into tomorrow’s fashion world.
FLY London’s ability to summon footwear from places that are seemingly forward in time isn’t their only strength, however. Because they often include thick, rubber wedges, platform bottoms, and leather lined footbeds with cushioning and arch support, their sandals have gained a reputation for extreme comfort. Indeed, the inclusion of sawtooth treads on many individual shoes has also made them the footwear of choice for trendy young ladies who want to be able to walk wherever they want, whenever they want, no matter the weather or paving conditions.
Because they simply look different from almost everything else that’s available in the industry, FLY London’s sandals have also become must-have apparel in many trendy, upscale neighborhoods. They are, after all, forerunners for the next generation of footwear. Perhaps it’s better to describe them not as sandals for today’s woman, but for tomorrows?