Comfort engineering is at the heart of how we design and build Samuel Hubbard shoes. We begin by taking the time to develop perfect fitting lasts. In the case of this first new collection, it took us nearly one year of trials and corrections and more trials. Unlike many other shoe companies that rush new looks to market every six months, we give ourselves the time to refine every aspect of our shoes so that we will make them as comfortable as possible. In this pursuit, we are uncompromising in our choice of materials and constructions. Designing our Start-Up collection took over 15 months before we began the initial manufacturing. Being just good enough is not good enough for us. If there is a better method, if there are better materials, that is what we choose. We produce all of the prototypes in our own sizes so that we can test our development work personally from the very first pair.