Dansko's model is "We think about your feet so you don't have to", and they strive to make shoes that make our world a little easier through innovative designs for comfort. Emphasizing the importance of active lifestyles, Dansko shoes are constructed with comfort and durability as the utmost priority. Dansko started when the company founders discovered a uniquely designed and patented Danish clog, in a tiny shop in Denmark in the late 1980s. This husband and wife team, then professional horse trainers, flipped over their discovery of "the perfect barn shoe," and, quite literally, put them through two years of "acid-testing."
The principles of Dansko found these shoes to be extraordinarily comfortable, durable, and attractive enough to wear almost anywhere. They secured the exclusive rights to the stapled clog product line from Denmark, and "Dansko, Inc." was up and running in 1991. Pairs were shared, new designs designed, new collections developed, the good word spread, and within a few short years Dansko footwear was distributed in over 3500 retail locations-from tack shops to uniform shops, outdoor retailers to specialty boutiques. Dansko believe their footwear is an investment in your well-being, and while styles may change over time, their philosophy of comfort will always remain the same.